Investment Opportunity

Tasty Picks International

Mission:
To create a worldwide consumer brand and a new high-tech advertising and promotional medium that connects the physical and digital worlds.

Tasty Picks is an innovative consumer health product as well as a new cutting-edge, yet time-tested,
promotional medium with a
far-ranging appeal.

2 Divisions with global market scale

Tasty Picks – MultiPurpose Toothpicks

(Retail  Consumer Product)

 

Quick-Response GiveAway

(B2B customized & printed advertising media with a digital twist)

Tasty Picks Retail
(Consumer Product)

Problems:
• Teeth cleaning and breath freshening needed after meals
• Poor dental health and only 23% floss (people hate flossing!)
• Healthier solution than mints or gum
• Stop-smoking or vaping aid

Solution:
An innovative, mass-appeal, consumer dental health product marketed as a cool, fun, and hip, must-have item

• Through brick & mortar mass-market retailers via broker/distributor networks
• Direct from website
• Through Amazon and other online retailers

Strategic Market Overview

Tasty Picks Consumer is modeled after the long-time brand, Stim-U-Dents, developed and marketed by Johnson & Johnson for gum disease until they sold it off 20 years ago. The product has stood the test of time and is carried by large pharmacies.

Tasty Picks significantly broadens the attraction by making the product appealing to a mass-market rather than for gum disease, a much-limited market.

Our packaging, with a compelling design along with three flavors, can attract a wide consumer market with no emphasis whatsoever on interdental stimulation and plaque removal.

Smokers who have quit cigarettes, as well as gum chewers that stopped, will need an oral and tactile stimulant that Tasty Picks provides.

Tasty Picks has worldwide brand potential.

50+ Years on the Market

Sales & Marketing

Our suggested retail price will be US$3.99 for a Triple Pack and $1.49 for a Single Pack (cellophane wrapped). 

Tasty Picks will command a premium price for its premium image and richer taste experience than Stim-U-Dents. And for most consumers who have never heard of Stim-U-Dents before, it will be the first time they are introduced to this type of toothpick and to Tasty Picks.

Consumer Market for Single Packs
   Suggested retail = $1.49
   Wholesale price = $.75
   Distributor price = $.52
   Distributor Broker fee + listing, shelf & marketing fees = 5-10¢
   Estimated FOB China cost 20-25¢
   Estimated margin after shipping (1¢ per single) and fees =

   +.52 – .01 – .05 – .20 = 26¢ to + .52 – .01 – .10 – .25 = 16¢

Consumer Market for Triple Packs:
   Suggested retail = $3.99
   Wholesale price = $2.00 (50% margin)
   Distributor price = $1.40 (30% margin)
   Distributor Broker fee + listing, shelf & marketing fees = 15-30¢
   Estimated FOB China cost 60-75¢
   Estimated margin after shipping (3¢ per triple) and fees =

   +1.40 – .03 – .15 – .60 = 62¢ to +1.40 – .03 – .30 – .75 = 32¢

Retail market
(Mass Market stores and online retailers)

• Use several non-exclusive distributors such as UNFI. They distribute not only to health food stores and Whole Foods but all mainstream chains like Walmart.
• Sell directly to Amazon
• Sell from our website

An example:

Walmart = 6000 stores in N. America

  • Single packs:
    • 24 Single Packs in each Flavor Pack display box
    • each store buys 1 packing box of 6 flavor packs per flavor
    • 6 flavor packs x 3 flavors x 24 single Tasty Picks = 6x3x24 = 432 singles
    • 432 x 6000 stores = 2,592,000 singles x 52¢ = $1,347,840
 
  • Triple packs:
    • each store buys 4 versions of Tasty Picks (3 flavors+multi-flavor) x 12 of each = 48 triple packs =  
    • 48 x 6000 stores = 288,000 triples x $1.40 = $403,200

 

Walgreens = 8200 stores

+ Amazon.com + Drugstore.com + other mass retailers

Sales / Sq. Ft

Tasty Picks has shelf appeal beyond just the tooth-care section for mass retailers right next to checkout areas with the potential for significant sales per square foot with Single Pack marketing:

  • Each 2″ x 6″ master display contains 24 Tasty Picks singles 
  • Our 2″ x 6″ display is 12 sq in or 1/12 of a sq. ft. (12/144 = 1/12) 
  • Thus 12 display units = 1 sq. ft.
  • Sell 1 Tasty Picks single pack per hour next to a cash register… 
  • Say 10 per day x 7 days = 70 per week x 52 weeks x $1.49 = $5423
  • or $5423 x 12 displays per sq. ft. = $65,083 annual sales per sq. ft. equivalent! This number is out of the ballpark with less than .01% of products in this zone. See this link for industry leaders or the image below. 
  • Sell only one per day = $6,508 annual sales per sq. ft. equivalent, still within top 1%. 
  •  
  •  

Tasty Picks Media

Problem:

How to effectively engage and develop new customers.

 

Solution:

A powerful tool that grabs attention in the physical world and leads to online engagement.

Connect
The Physical & Digital Worlds
With the Quick-Response GiveAway,
from Tasty Picks Media.

Before Scrolling Down
Please Click Here
To Learn All About Our
Quick-Response GiveAway.
Before Scrolling Down
Please Click Here
To Learn All About Our
Quick-Response GiveAway.

Tasty Picks Media Profitability

Prices are in US Dollars

10,000 QR GiveAways
100,000 QR GiveAways
1,000,000 QR GiveAways
Price
80¢
60¢
47¢
Cost
26¢
(FOB cost 25¢ + 1¢ shipping)
26¢
(FOB cost 25¢ + 1¢ shipping)
26¢
(FOB cost 25¢ + 1¢ shipping)
Profit
54¢
34¢
21¢

Some Large Target Markets

White Label Software and
Logistics Systems Used

  • QR Funnel and Dashboard
    • QR Code system for generating dynamic QR codes
    • QR Code traffic stats and analytics integration
    • QR Code geofencing 
  • Barcode and packaging integration system
  • Design-your-own package web interface for Personalization and Customization (coming soon)

URLs

 

Please Note

Tasty Picks International is a dba of So-Kleen Innovations Inc. of Vancouver, BC

 

The company first tried to launch a bidet 4 years ago on Kickstarter and Indiegogo but failed to raise enough funds for the expensive moulds needed and inventory costs.

The concept was shelved and energies focused on Tasty Picks which have lower start-up costs.

 

The American Bidet could be launched in the future given the much greater awareness of bidets since Covid.

https://www.kickstarter.com/projects/so-kleen/american-bidet-cleans-you-way-better-than-toilet-p?ref=discovery&term=american%20bidet

https://www.indiegogo.com/projects/american-bidet-superior-cleansing-toilet-hygiene#/

 

Investment Required

To be discussed.

Executives

 

Ronald M Bazar, CEO and Co-Founder 

ronbazar@tastypicks.com

https://www.linkedin.com/in/ronald-m-bazar-9ab7694/

 

 

David A Vizel, President and Co-Founder 

davidvizel@tastypicks.com

https://www.linkedin.com/in/david-a-vizel-421564b0/

History of the business and the dynamic duo of Ron and David
Click to Learn More